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Cauê Dias Silva | Digital Lab | everis Brazil

Is your company ready for a world without app stores?

In the near future, app stores as we know them will no longer exist. Typical smartphone users already feel deeply disinclined to download a specific app for every activity they need to do on their phone, especially for temporary situations and needs. After all, why should you have to download an app to call a tow truck every once in a while? Or, why should you download an app to get customer service for your home internet?

What is a Progressive Web App?

A PWA is basically a web application accessed via a browser that is gradually downloaded to the user’s device, as it is used. When the user has a temporary or permanent need to keep the app, they simply add the app to their home screen. When it is installed this way, the web app becomes a local app, eliminating the experience of installing it from an app store.

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Photo legend: Starbucks app — Use it once or keep it on your device as an app.

The lack of app stores creates challenges for the gaming and augmented reality industry.

If users no longer want to go through unnecessary app store experiences, what will happen to the gaming and AR world in the upcoming era? Yes, it’s good news. We have the technology to offer users 3D experiences without installing apps.

The Gaming Industry

In the gaming world, web-based, streaming game services will completely change the industry. The ability to pay by playtime with no installation or compatible hardware required will quickly level the playing field and win over customers in a market that just keeps growing year after year. Platforms like Google Stadia will take over our homes, mobile devices, and desktops when we want to play any kind of game. 2020 is the year of streaming games.

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Legend Photo 1: Stadia GDC 2019 Gaming
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Legend Photo 2: appsco.pe — portal that gathers diverse PWA apps, including games.

Augmented Reality

The team at everis Digital Lab in Brazil has taken on the challenge of testing frameworks and technology that would bring the AR experience to the PWA/web world. In May 2019, a team of everis specialists developed model products to demonstrate the efficiency of this technology compared to the resources enshrined in traditional platforms.

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Photo Legend: everis experience for international travel credit card notifications — CIAB 2019.
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References

Books:Exponential Transformations — Francisco Palao, Michelle Lapierre & Salim Ismail. Alta Books, 2019.

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