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Eli Rodrigues | Digital Experience Executive | everis Brazil

PHYGITAL: Why invest in transforming physical spaces?

A brief history of digital channels

In the early 2000’s, companies had doubts about the advantages of building websites. They were not sure returns would outweigh their investments, and creating content and maintaining updated information seemed like a major cost.

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Figure 1 — Internet Growth Statistics, 2018
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Figure 2 — (Statista, 2019)

websites resemble physical spaces

A website is simply a location on the World Wide Web, a digital representation of the products and services offered by the business, originally in physical space. It is a customer service channel, with a conventional structure that allows customers to learn about the business’s services, check prices, make purchases, use services, seek assistance, etc.

But what do we see in physical spaces?

Large companies have countless points of sale, distributed to reach the largest possible pool of customers, with investments that match the segments they serve. This is why it is not uncommon for physical spaces to vary in several ways, from layout and product selection to the type of customer service offered.

Why invest in transforming physical spaces

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Bibliography

Case, S. (2011, 01 14). The Complete History of The Internet’s Boom, Bust, Boom Cycle. (Business Insider) Retrieved 03 07, 2019, from https://www.businessinsider.com/what-factors-led-to-the-bursting-of-the-internet-bubble-of-the-late-90s-2011-1

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