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The main challenges for cloud adoption in emerging markets

Despite already being a widespread technology, cloud services still generate many fears in company managers. As a consulting company, what we hear most from our clients when we approach the topic is: “What is your strategy to minimize risks and avoid mistakes?”

In order to demystify the issue and assist companies in the context, we have developed a list of the top 10 tips for implementing cloud services:

1: Keep the whole context of an emerging market in mind

The market trend is that, soon, cloud services will be inserted in the daily lives of IT departments. Introducing the benefits, such as scalability, flexibility, time to market, among others, is part of the cloud evangelization process, as well as clarifying costs, risks, and safety measures. However, the most important thing is to understand the reasons intrinsic to emerging markets behind each of these topics.

2: Prepare your company for cloud deployment

Before starting the process, make a formal overview of what can help or hinder the transition to cloud computing in your company. Costs, IT strategy, and innovation culture are some points to be considered. Carrying out cloud workshops is a way to clarify and demystify issues such as security, regulation, and reliability for all affected professionals in the company and, as a consequence, to bring about a new mindset about the concept, aiming at greater adherence to cloud solutions in the company.

3: Deeply know the country/countries where you want to implement cloud services

One must know how prepared the country is for cloud services in terms of infrastructure, providers, government regulation, economic motivations, accessibility, etc.

4 — Make a realistic and correct budget

Estimating investments for any transformation project is always a big challenge, but in emerging markets this is even more complex. A significant part of cloud costs are in dollars, however, revenues and P&L are calculated in local currencies, subject to constant fluctuation; due to the different form of cloud contracting, variables such as CAPEX and OPEX must be added to this equation to have the real budget and implementation costs. Recently, everis closed a deal with a large company in Brazil to help mitigate the client’s financial risks. Having strategic partners can help in being safer when facing this challenge.

5: Understand network needs and limitations

For teams that work outside the office, dealing with customers, a mobile network is critical. Also, agility is a competency required from all executives, which expands the scope of mobile connection. As already mentioned in tip 3, knowing the country’s infrastructure is very important to plan implementation properly and achieve positive results. An example of this is when we talk about mobile applications. There are several American platforms that, when brought to Brazil, need adaptations and customizations to fit the local mobile data network.

6: Discover your device ecosystem

Operating systems vary by country and audience. In Europe and the United States, IOS has greater adhesion, while in Brazil Android is more popular. However, it is necessary to evaluate this issue according to your target audience and not just in a general way by region.

7: Be prepared for governmental changes

They tend to occur more frequently in emerging countries and are always accompanied by a dose of bureaucracy and taxes. Therefore, it is necessary to create a local multidisciplinary team with competencies in the areas of legal, IT, and business management.

8: Understand and adapt to local requirements

Just as traditional products from major global brands need to adapt to regional aspects — such as Mc Donald’s food, for example — cloud solutions also need to be adapted to the context of the region, as already mentioned in item 5 of this list.

9: Team building

International and multicultural projects require greater effort to create a collaborative environment in the team. Understand cultural issues to develop a good relationship and engage all professionals involved in your company’s cloud deployment process. Always have a team responsible for the platform so that concepts such as scalability, reuse, and best practices are part of the process of implementing and sustaining cloud platforms. Motivation and cooperation are decisive for the success of the project!

10: Enjoy!

Problems will arise in the middle of the process. They are temporary, but the gains that cloud computing will bring to your company are not! So, appreciate all of the effort spent and make the most of all the benefits that cloud services offer.

Exponential intelligence for exponential companies

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